Even though marketing guru Seth Godin and Silicon Valley entrepreneur Steve Jobs are remarkably different from each other, their presentation styles have something in common.
Visual appeal.
Look at some of Godin’s slides from a July 2000 presentation:
Now look at some of Steve Job’s slides from an iPod presentation. Notice the powerful combination of impressive slides with a very large screen to create an even greater visual impact.
And before we close this series, let’s contrast this with how Microsoft executives are known to present (I have nothing against MS – I just wish that they would use their own software better) :
And here come the bullet points:
The key take-away for a strategic marketer?
Communication = Transfer of emotion.
Not data.
Communication = Transfer of emotion.
Source: For more information, check out Garr Reynolds’ http://presentationzen.blogs.com
